Do these five things before you sit down to write your copy, it is a good framework to start from and will make writing easier.
1. Clearly define who it is that you are targeting.
2. Write a list of benefits and promises in their order of priority.
3. Make a list of all the reasons why you think people won't buy from you.
4. Write down all the ways that you'll prove all your promises, claims and benefits.
5. Write down exactly what your offer will be.
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